Most American Legion Auxiliary members know that the ALA Girls State and ALA Girls Nation programs provide incredible leadership development skills for high school girls across the country.

But due to a lack of branding, some ALA Girls State participants will go through the program and never know who funded their opportunity to learn and grow as a leader.

That’s why the Department of Colorado applied for an American Legion Auxiliary Foundation Mission in Action Grant, designed to help move the ALA’s mission forward by increasing awareness of the Auxiliary through the use of branded materials.

With the help of the ALA Foundation grant, the ALA Colorado Girls State program ordered branded banners, flag cases, and a pop-up tent, all with the Auxiliary’s logo prominently displayed.

“Sometimes it is easy to forget that such an important organization with 100 years of history makes the ALA Colorado Girls State program a reality,” said Megan Valliere, ALA Colorado Girls State counselor.

“[The banner] served as a reminder to our guests and delegates that the transformative experiences taking place at ALA Colorado Girls State were made possible by the American Legion Auxiliary.”

Not only will these branded items play a role in Colorado’s ALA Girls State program, but members also plan to use the materials in various ways across the state to increase name recognition.

“These branded items will be great recruiting tools for our units throughout Colorado to use in building membership,” said Susan Bozella, Department of Colorado National Executive Committee member.

Bozella also created and distributed an advertisement across her department so that the materials will be used as much as possible, and so other units will know that the ALA Foundation grant is available.

Show your pride for the ALA by applying for a Mission in Action Grant. Learn more